Miro is a visual collaboration software and an endless whiteboard online. They were looking into market expansion and have gone through User Personas and Evolving Product Market Fit modules of the Startup Booster. They were able to achieve PMF on the new market with 95% target audience penetration in several years.

Movavi is a video editing software with more than 3M users. They were looking to analyze their marketing strategy and compare their performance with similar products. Startup Booster helped them analyze user cohorts to optimize their search engine marketing. Based on examples of how other companies achieved the same results, they were able to redirect the performance marketing budget to the top-performing channels and scale their user acquisitions.

Coinkeeper is the most popular app for personal finance management with 350,000 daily active users. They have used Startup Booster methodology to validate several business models (premium app vs subscription app). After successfully applying Booster solutions from the Product-Market Fit module, they were able to solve the adoption problem and get first paying customers. After that, they continued to follow our modules to optimize app store ranking and increase the number of daily active users.